College kids who never do laundry is kind of a cliché in modern youth culture, but generations of parents can confirm this is absolutely true. This is why Tide created a series of clever self-washing shirts.
The special promotional shirts feature a humorous theme representing crying mothers lost in despair. All of the illustrated mothers are surrounded by tears – tears that were caused by their dirty-shirted children. But those tears are more than they appear to be – they are actually tiny deposits of laundry detergent inside the t-Shirt. When the shirt comes out, it is clean and the “mother’s tears” are gone. The shirt is a totally gorgeous idea, but to be of any real use to college students it would need to be loaded with about a year’s worth of detergent.